Copy by Drew
Direct response copywriter who writes fast, gets results, and knows how to move the needle for ecommerce, info products, and coaching brands. I write the kind of words that make people click "Buy Now."
Words That Work, Results That Matter
I'm Drew — a direct response copywriter who gets sh*t done and brings fresh, converting ideas. Whether you're building a funnel, retargeting with email, or launching a product, I write copy that moves the needle for ecommerce, info products, and coaching brands.
Strategy Meets Speed
I don't just write copy. I research markets, use proven frameworks, and speak the way your ideal customer already talks. Whether it's PAS, AIDA, or 5 levels of awareness — I write like I've been living in your buyer's head for months.
- Research-driven messaging strategy
- Psychology-based persuasion techniques
- A/B tested and optimized content
- Brand voice consistency
"Great copy isn't about clever words—it's about understanding your customer's deepest desires and speaking directly to them."
Copy That Converts
From email campaigns to sales pages, I create copy that speaks your customer's language and drives them to take action.
Cold emails that open conversations and automated flows that convert browsers into buyers.
- Cold emails that open conversations
- Welcome series & abandoned cart
- Ecommerce product launches
- Webinar follow-ups that convert
Facebook, Instagram, TikTok ads with Hook > Scroll-stopper > CTA formula that stops the scroll.
- Facebook, Instagram, TikTok
- Hook > Scroll-stopper > CTA
- Full-funnel (TOF/MOF/BOF) strategy
- UGC-style viral hooks
AIDA + PAS frameworks that sell, optimized for both SEO and conversions.
- AIDA + PAS frameworks
- Webinar opt-ins
- Info product sales pages
- SEO + conversion-minded
I get how your customers talk, and I write like a friend who actually gives a damn.
- Customer language research
- Authentic brand voice
- Market-aware messaging
- Conversion-focused tone
Real Copy That Converts
See the actual copy I've written for ecommerce, info products, and service-based businesses.
Facebook Ad
Cold Email
Cold Email
Proven Results
Real projects, real results. See how strategic copywriting has transformed businesses across industries.
Gym Supplement Brands
Cold email campaigns and automated flows for fitness supplement brands targeting new audiences.
Info Product Creator
Complete webinar funnel with email sequences and follow-up campaigns for course launch.
Coaching Business
Reactivation email sequence that turned dormant leads into paying high-ticket clients.
T-Boosting Supplements
UGC-style TikTok hooks and ad copy for testosterone supplement brand targeting men 25+.
Service-Based Businesses
Cold email templates for service providers to identify and fix revenue gaps in client businesses.
TikTok Shop Course
Email sequence for TikTok Shop course targeting beginners with zero experience.
Deep Dive Into Real Results
See exactly how strategic copywriting transformed these businesses, including the challenges, strategies, and specific copy that drove results.
Gym Supplement Brands
The Challenge
Supplement brands were struggling to reach new audiences with their email campaigns. Traditional email marketing was getting lost in crowded inboxes, and open rates for cold traffic were below 8%.
The Solution
I developed a multi-pronged email strategy focusing on UGC-style subject lines and pain-point driven copy. Instead of product-first messaging, I led with relatable problems that resonated with the target demographic.
Strategy Breakdown
- Researched competitor email strategies and identified gaps
- Created customer avatars based on gym culture and testosterone concerns
- Developed subject lines that felt like texts from a gym buddy
- Wrote body copy using conversational, direct language
- A/B tested different hooks and CTAs
Results Achieved
- Open rates increased from 8% to 20%+ on cold traffic
- Click-through rates improved by 150%
- Generated viral engagement on social proof
- 15,000+ athletes now using the products
- Campaigns scaled across multiple supplement brands
Key Insight
"The breakthrough came when I stopped writing like a marketer and started writing like someone who actually goes to the gym. The copy felt authentic because it was rooted in real customer language."
Copy Example
Info Product Creator
The Challenge
Course creator had valuable content but struggled to convert webinar attendees into paying customers. Previous launches generated less than $10K despite having 1000+ attendees.
The Solution
I created a complete funnel ecosystem including pre-webinar emails, webinar script, and follow-up sequences that addressed specific objections and created urgency without being pushy.
Strategy Breakdown
- Mapped the customer journey from awareness to purchase
- Identified the top 5 objections preventing conversions
- Created a 7-email pre-webinar sequence to build anticipation
- Wrote webinar script with strategic selling moments
- Developed 5-email post-webinar follow-up sequence
Results Achieved
- Generated 5-figure revenue in first launch
- Conversion rate increased from 2% to 12%
- Email sequence had 45% open rate average
- 18% click-through rate on follow-up emails
- Template now used for multiple successful launches
Key Insight
"The magic happened in the follow-up sequence. Most people don't buy during the webinar — they need time to process. The follow-up emails addressed specific concerns and provided social proof at exactly the right moments."
Copy Example
Coaching Business
The Challenge
High-ticket coaching business had 5,000+ email subscribers who hadn't engaged in 6+ months. These 'dead' leads represented significant lost revenue potential.
The Solution
I created a 'last chance' reactivation sequence that acknowledged the silence, provided immediate value, and made an irresistible offer to re-engage dormant subscribers.
Strategy Breakdown
- Segmented list by engagement levels and last activity
- Created curiosity-driven subject lines to break through inbox blindness
- Provided valuable content upfront before any sales pitch
- Used scarcity and social proof strategically
- Included clear unsubscribe option to clean the list
Results Achieved
- Reactivated 15% of dormant subscribers
- Generated 6 high-ticket coaching sales ($5K+ each)
- Improved overall email deliverability
- Cleaned list of unengaged subscribers
- Created template for quarterly reactivation campaigns
Key Insight
"Dead leads aren't actually dead — they're just overwhelmed. By acknowledging the silence and providing immediate value without asking for anything, we rebuilt trust and reopened the conversation."
Copy Example
T-Boosting Supplements
The Challenge
Supplement brand needed to break through on TikTok with authentic-feeling ads that didn't scream 'advertisement' to the platform's young, ad-savvy audience.
The Solution
I developed UGC-style hooks and scripts that felt like genuine user testimonials while strategically highlighting product benefits and social proof.
Strategy Breakdown
- Studied viral TikTok content in fitness/health niches
- Created hooks that stopped the scroll within 3 seconds
- Developed scripts that felt like friend recommendations
- Incorporated trending audio and visual patterns
- A/B tested different opening hooks and CTAs
Results Achieved
- Multiple videos achieved 1M+ views
- Cost per acquisition decreased by 60%
- Generated 15,000+ new customers
- Improved brand awareness among target demographic
- Created scalable template for future campaigns
Key Insight
"TikTok users can smell an ad from a mile away. The key was making the content feel like a genuine recommendation from someone who actually uses the product, not a polished marketing message."
Copy Example
Service-Based Businesses
The Challenge
Service providers needed a way to identify and approach potential clients who were leaving money on the table with poor email marketing, without coming across as spammy or pushy.
The Solution
I created a value-first outreach template that offered free audits and teardowns, positioning the sender as a helpful expert rather than a salesperson.
Strategy Breakdown
- Researched target businesses and their current email strategies
- Created personalized opening lines for each prospect
- Led with free value (teardown offer) before any sales pitch
- Used specific numbers and outcomes to build credibility
- Included easy opt-out and clear next steps
Results Achieved
- 40%+ open rates on cold outreach
- 15% response rate (industry average is 1-3%)
- Generated 20-30% revenue increases for clients
- Built pipeline of qualified prospects
- Created reusable template for ongoing outreach
Key Insight
"Cold outreach works when you lead with value, not your services. By offering free teardowns, we started conversations instead of pitches, which led to much higher conversion rates."
Copy Example
TikTok Shop Course
The Challenge
Digital course needed to stand out in the crowded 'make money online' space while attracting complete beginners who were skeptical of online business opportunities.
The Solution
I developed a launch sequence that focused on student success stories and simplified the complex process into digestible, achievable steps that felt accessible to beginners.
Strategy Breakdown
- Collected and highlighted real student success stories
- Broke down the process into simple, 7-day framework
- Addressed common beginner fears and objections
- Used social proof strategically throughout sequence
- Created urgency through limited-time bonuses
Results Achieved
- Students achieving $500/day within first month
- Course sold out in 48 hours
- Generated 6-figure launch revenue
- Built waiting list of 2,000+ for next launch
- Created case studies for future marketing
Key Insight
"Beginners don't want complex strategies — they want simple systems that work. By focusing on the 7-day setup process and real student results, we made the opportunity feel achievable rather than overwhelming."
Copy Example
What Clients Say
Don't just take my word for it. Here's what business owners and marketing directors say about working with me.
"Drew's email sequences transformed our onboarding process. We saw a 312% increase in trial signups within the first month. His understanding of our audience was spot-on."
"The sales page Drew wrote for our new product launch generated over $1.2M in revenue. His copy perfectly captured our brand voice and convinced customers to buy."
"Drew's Facebook ad copy filled our appointment calendar for months. The ROI was incredible - 400% improvement over our previous campaigns."
"The product launch sequence Drew created helped us achieve our biggest launch ever - $500K in revenue. His emails had our audience excited and ready to buy."
"Our website conversion rate doubled after Drew rewrote our copy. He made our complex services easy to understand and compelling to prospects."
"Drew's Amazon product descriptions helped us achieve #1 rankings in our category. Sales increased by 250% and our review scores improved significantly."
Ready to Transform Your Copy?
Let's discuss your project and how strategic copywriting can help you achieve your business goals.
Contact Information
Fast Turnaround
I write fast and get results. Most projects completed within 1-2 weeks. Need something urgent? Let me know in your message.